Jaguar, the British luxury carmaker, unveiled a bold new brand identity last week and was promptly met with sharp criticism. Elon Musk, never one to pass up an opportunity to troll, summed up the sentiment with a single, cutting remark:

It’s fair to ask. Jaguar’s rebrand isn’t just aesthetic—it’s existential. On December 2nd, the company will reveal its first new model under the revamped identity, a GT concept, while simultaneously halting production and sales of its current lineup. Between now and the GT’s launch in 2026, Jaguar will have exactly zero cars for sale. As the company describes it, “this is a complete reset.”